Last season we introduced The Merino Suit in light blue for the summer festivities. This season, we have the same functional suit but in a more classical navy shade. The suit is made of merino wool jersey and feels like a sweatshirt, yet ensures you a sharp profile due to its smart cut and slim […]
Originally a garment for cowboys and miners, for almost 150 years one clothing article has remained basically the same – denim jeans. From the 1950’s rock culture to 1970’s hippie age, jeans revolutionized the way men and women all around the world dressed. And today jeans have become the stable of every wardrobe. We decided […]
As the Olympics come to an end, we’re still in awe of all the mind-boggling performances in Rio. Hungry for more, we had a chat with Joona Puhakka, the legendary Finnish diver, who gave us the Olympic lowdown from an insider’s point of view. FF: Having competed three times, how would you describe the Olympic […]
The famous phrase was first said by American baseball legend Yogi Berra in the baseball’s 1973 National League pennant race. His team was a long way behind when he said it and they did eventually rally to win the division title. But what does that have to do with us? Well, we’ve teamed up with another […]
In our opinion, shoes are the best finishing touch to an outfit. Quality leather always stands out, and well-maintained shoes give off a groomed image. But what can we expect from the upcoming summer in the field of great shoes? In an era where men are pressured into wearing fashionable sandals, is it really time […]
Samuli Vauramo is a Finnish actor who’s not only remembered from movies such as Tyttö Sinä Olet Tähti and Käsky, but also from his impeccable style. He was just named to be acting Lieutenant Lammio in Aku Louhimies’s film adaptation of Väinö Linna’s best selling novel The Unknown Soldier (1954). We catched up with Samuli […]
Riding a bike to work sounds great. Getting around is easier during the summer, but it’s the sweating that we’re dreading. Say you wanna hop on your bike and take a tour around the city. Hitting a sunny terrace afterwards would be awesome too. But in Finland, after a long, dark winter, we’re already complaining […]
As numerous summer festivities roll in, Formal Friday comes to rescue with expertise on stealing the show with a great suit. Summer is a great excuse for a fresh suit that pops out of the crowd. The long-awaited summer is not the time to go plain and boring. Formal Friday’s merino wool suit is […]
We just opened a massive pop-up store at the very heart of Helsinki! People have been asking about the possibility to try on our garments. We obliged and for this summer we set up a physical location in Helsinki, at Keskuskatu 5. The store is located in the WTC-building. Just next to the biggest department store of the […]
Nordic nature is a world of outstanding natural beauty. From vast fresh water lakes with water so clean you can drink it, to labyrinths of coniferous forests and the snowy arctic hills of Lapland, Finland is one of the undiscovered gems of the North. The essence of both the people and wildlife of this arctic country […]
