WHY CHOOSE MERINO WOOL SHIRT
THE NATURE’S PERFORMANCE FIBRE – MERINO WOOL
Over the years we have been testing and prototyping with a lot of different shirting fabrics. Although our collections have included traditional shirting fabrics such as linen and cotton, the backbone of our shirt development has always been the naturally innovative merino wool.
Last season we introduced 100% merino wool shirts at 186g/m2 weight in two colorways, and to our delight they were highly liked by the public for their benefits. That is why we decided to make five new styles for this year using the exact same material.
Below we listed few of the key benefits why we have developed these shirts in the first place, and why, based on our recent customer survey, customers have thought they are well worth the investment.